How does the Instagram earnings calculator work?

It maps your follower count to a typical sponsored-post rate tier and applies an engagement bonus, then multiplies by your expected sponsored posts per month.

How much do influencers charge per sponsored post?

Nano influencers (under 5k followers) typically charge around $50, while creators with 100k+ followers can charge $1,200 or more per post.

Is this an exact figure?

No. Real rates depend on your niche, audience quality, and the brand. This is a rough estimate to help you price your content.

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Free Tool

Instagram & TikTok Earnings Calculator

Updated August 17, 2026

Estimate your sponsored post rate and monthly brand-deal potential from your followers and engagement rate.

Enter Your Metrics

Enter your follower count, engagement rate, and how many sponsored posts you expect per month.

Platform

Followers

Engagement Rate (%)