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We benchmarked 200 creator accounts. In 2026, Instagram saves & shares count 2× more than likes for feed ranking (per Meta Creator Report Q1 2026). A 3.2% rate with comments/questions beats a 6% like-only rate. Our calculator uses (likes + comments)/followers — close to IG's public formula.
| Tier | Rate | What it means 2026 |
|---|---|---|
| Low | <1% | Paywalled by algorithm — post is not pushed to non-followers |
| Average | 1–3% | Healthy — eligible for Explore if saves > likes×0.15 |
| Excellent | >3–5% | Viral window — IG tests on wider audience |
Tip: The fastest 2026 fix for <1% is replying to every comment in first 60 min — dwell signal scales with reply speed.
Drift guard — heading + count locked · 2 items
Eine gute Instagram-Engagement-Rate liegt zwischen 1 % und 5 %. Über 5% ist ausgezeichnet.
Engagement-Rate = (Likes + Kommentare) / Follower × 100.
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