The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse. Carlos is known for his bold approach to digital marketing, particularly in how brands can rise above the noise […]
The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Carlos Gil
In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse. Carlos is known for his bold approach to digital marketing, particularly in how brands can rise above the noise in a world dominated by AI, social media, and content creation.
Carlos challenges the status quo with his core thesis: Marketing as we know it is dead. The future isn’t just about technology—it’s about reconnecting with people. As AI tools like ChatGPT reshape the landscape of content marketing and digital advertising, brands must refocus on what can’t be automated: human relationships. From employee advocacy to authentic storytelling, Carlos shares actionable strategies for creating a brand strategy that thrives in a tech-driven world while staying rooted in human connection.
Carlos Gil’s perspective is a timely reminder: in the race toward automation, don’t lose the human heart of your brand. The brands that will win in the future are the ones that embrace empathy, connection, and authentic communication—at scale.
Key Takeaways:
- Marketing is evolving—not ending. Brands must adapt by becoming more authentic, relational, and human-centric.
- AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they can’t replace real brand relationships.
- Employee advocacy beats influencer marketing. Instead of outsourcing trust, Carlos encourages companies to empower employees to become true brand evangelists.
- Omni-channel marketing is essential. Businesses must diversify their presence across platforms while prioritizing ownership of their audience through email and direct communication.
- The most effective marketing strategy? Human connection. Creating real value through stories, vulnerability, and engagement helps brands rise above algorithm-driven sameness.
Chapters:
- [00:09] Introducing Carlos Gil
- [02:23] Brands Need to Humanize
- [07:46] AI and the Need for Human Relationships
- [12:25] Communicating the Human Element of Your Brand
- [15:49] Omni-channel Marketing
More About Carlos Gil:
- Connect with Carlos Gil on LinkedIn
- Read The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil
John Jantsch (00:01.09)
Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and my guest today is Carlos Gill. He’s a global marketing leader and author. He’s a US brand evangelist at GetResponse with over a decade of experience helping brands thrive in the digital age. He’s also known for his bold results-driven strategies and insights on leveraging AI, social media, and email marketing to drive growth and engagement. Today we’re going to talk about his latest book,
The end of marketing, humanizing your brand in the age of social media. So Carlos, welcome to the show.
Carlos Gil (00:36.991)
It’s great to be here on the show, John. Thanks for having me.
John Jantsch (00:39.232)
So wait, marketing is over, it’s not just evolving? Like it’s the end? What do mean by the end?
Carlos Gil (00:45.635)
the end is just that look, you know, the first line, then the marketing, it’s real provocative, the title itself is intended to be a provocative, engaging title to real people in and the first line of the book, not to spoil it for anyone, because I hope you go out and buy it, but it’s marketing as we know it is dead, right? And like, that’s the caveat that as we know it, and I say this, because I myself being millennial, right? I’ve been around now for multiple decades and generations, I’ve been able to see
John Jantsch (00:47
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