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Personalization Pyramid: A Framework for Designing with User Data

As a UX professional in today’s data-driven landscape, it’s increasingly likely that you’ve been asked to design a personalized digital experience, whether it’s a public website, user portal, or native application. Yet while there continues to be no shortage of marketing hype around personalization platforms, we still have very few standardized approaches for implementing personalized […]

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To Ignite a Personalization Practice, Run this Prepersonalization Workshop

Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes to designing for personalization, there are many cautionary tales, no overnight successes, and few

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Feeling Stuck, Anxious, or Lost? Choose Your Free Guide

If you’ve felt stuck lately, you’re not alone. Since I launched the (very delayed) ​Best You, Best Life bundle​ on Monday, I’ve heard from so many people who are going through a lot right now—emotionally, mentally, and energetically. Maybe you’re stuck in survival mode—going through the motions, numb and disconnected, longing for joy and meaning.

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The Ultimate Buyer’s Guide for Transitioning to Fractional CMO Services

The Ultimate Buyer’s Guide for Transitioning to Fractional CMO Services written by John Jantsch read more at Duct Tape Marketing Table of Contents Introduction Understanding the Fractional CMO Model Top Fractional CMO Training Providers Program Comparison Table Framework Comparisons The 4 CMO Models Decision-Making Tips Implementation Essentials Making the Final Decision Conclusion Additional Resources Introduction:

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