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Mobile-First CSS: Is It Time for a Rethink?

The mobile-first design methodology is great—it focuses on what really matters to the user, it’s well-practiced, and it’s been a common design pattern for years. So developing your CSS mobile-first should also be great, too…right?  Well, not necessarily. Classic mobile-first CSS development is based on the principle of overwriting style declarations: you begin your CSS […]

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Personalization Pyramid: A Framework for Designing with User Data

As a UX professional in today’s data-driven landscape, it’s increasingly likely that you’ve been asked to design a personalized digital experience, whether it’s a public website, user portal, or native application. Yet while there continues to be no shortage of marketing hype around personalization platforms, we still have very few standardized approaches for implementing personalized

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To Ignite a Personalization Practice, Run this Prepersonalization Workshop

Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes to designing for personalization, there are many cautionary tales, no overnight successes, and few

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To the Dreamers Reading This, I Want You to Know…

There I was, eating cereal and watching a CNN documentary about Kobe Bryant—yes, I mix deep life reflection with Raisin Bran—when his old speech teacher said something that made me pause mid-chew. He described Kobe’s approach to life as giving everything—heart, soul, and body—to his craft. No halfway. Just all in. I sat there thinking, “Yes!

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