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Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help. When I first started posting on LinkedIn consistently, I couldn’t understand why some posts were a huge hit and others flopped like soggy tacos. That […]

Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025. Everyone talks about how different social media platforms are, and it’s not hard to see why. X is treated as the town square. Threads wants to be the friendly alternative. Bluesky champions decentralization and

Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator. Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is

Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager. Have you ever wished you could just skip the Instagram algorithm altogether and guarantee your content gets seen by your target audience?  Or, rather than asking folks to

We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement. When it comes to social media platforms, Facebook is as crowded as they come. The social network currently has a staggering 3 billion active users — so almost a third of the

Shorter videos dominate TikTok, but they’re generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks. A statement that definitely won’t surprise you: TikTok’s algorithm seems to prioritize videos that keep users on the platform for longer. But here’s a follow-up that might: That means videos

Instagram has launched a way for users to hit the reset button on their Instagram algorithm — completely wiping the slate clean on their home, reels, and explore feeds. As a type A perfectionist, there are few things that give me more satisfaction than a good old spring clean. Come change of seasons, I’m always overcome

Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media. Podcasts have an undeniable allure for both their creators and fans. They hit all the right points – accessibility, depth, and variety – and have cemented their top content format status. As of 2024, over

We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter). Timing can make or break many things: Heating leftover pizza in the microwave, delivering a punchline for a joke, canceling a free trial — and it’s no less important when it comes

Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement. Picture this: You’re demonstrating your products or services at a kiosk — its benefits, use cases, social proof, all that jazz. You know your offer is A+, but no one seems to notice.